For those of you who do advertise on Google AdWords, may have noticed that the ROI for website advertising is weak.  So, I’ve turned off all my content advertising, and now Google has decided to send me an email — trying to resolve possible concerns I may have:

“I’d like to know where my ads are showing on the content network and how they perform on various sites”

Done. We recently released Placement Performance Reports, which provide site-by-site performance metrics for your contextually-targeted campaigns — tracking clicks, impressions, cost, and conversion data at the URL level. Placement Performance reports can show you the placements where you’re meeting your objectives, and those where you aren’t. Read tips on how to use these reports effectively to boost campaign performance.

If you do decide to advertise on other sites, I recommend using an entirely different campaign so no effect on your CTR will be skewed.